(no subject)

[lbd_nytetrayn]

Hotlines: Coke's Calorie-Burning Enviga Slated for 2006 Debut

Wed Jul 27, 5:17 PM ET

NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.

Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.

I've no idea if this sounds good or not.

LBD "Nytetrayn"

Comments

[emerald084.livejournal.com]

If it works, I will buy coke like I'm a born pepsi hater.
I will be... a coke whore.

[shinkuu.livejournal.com]

Regardless, it will sell like hell. Even I'm curious about it, as loathe I am to admit...

[ex-lostexper207.livejournal.com]

I can't imagine that tasting very good....(Though Green Tea I like.)

Nevertheless...might be interesting to see a coke product that burns calories instead of packing them on!

[thenekomancer.livejournal.com]

Carbonated green tea doesn't sound very good to me. And of course it's targetted to active lifestyle consumers, whom probably don't need to drop much weight to begin with.

[makzu.livejournal.com]

I'll buy at least one can. I'll try just about anything once..